Make Marketing History

The views of a marketing deviant.

Friday, August 03, 2007

Facebook Losing UK Advertisers.

Listening to reports over here, it appears that a number of large companies (Vodafone, Virgin Media and First Direct amongst others) have witthdrawn all their advertising from Facebook. Some are "considering their advertising strategies" on social network sites because their spots have appeared on pages featuring groups with which they do not want to be associated - specifically right-wing nationalist groups.

Perhaps this will have an impact on the perception of the viability of the advertising model for social networking sites, perhaps not. But it's a reminder to all marketers about the danger of the increasing trend of outsourcing your activities to third parties and, in some cases, automated systems. Saving costs is one thing but losing control of your message is not a price worth paying.

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