Make Marketing History

The views of a marketing deviant.

Monday, November 19, 2007

Cosh Or Cosset: Marketing's ADHD Prescription.

The inestimable Lauren commented on the last post that Corporate Dex-Amphetamine was inevitable. In fact, it's here already. Our perceived ad attention deficit disorder is being tackled by programmes that offer free or cut-price content/services in exchange for compulsory exposure to advertising messages.

But in a month when the efficacy of Ritalin has been questioned, it's worth considering whether a course of action/medication that seeks to counter the effects of glitzy, superficial additives/messages is the way to go.

It's not just that advertising can be ignored due to technology, the fact that it can is leading to mental conditioning that means enforced advertising may not be absorbed.

So, as with ADHD, it's surely better to feed people the right "additives". The marketing equivalent of a healthier diet that allows them to grow stronger and energised, rather than distracted and hyperactive.

(Image courtesy of getthejob)


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