Make Marketing History

The views of a marketing deviant.

Thursday, April 03, 2008

Make Them Laugh, Make Them Cry.

When David Ogilvy said "If you can't make a lady laugh, you certainly can't make her buy", I'm not sure this is what he had in mind.

But, amidst a sea of "Creating World Class Solutions" and "Your Growth Is Our Business" banners at the trade show that I briefly endured the other day, it was this one for a tiny accounting business that was catching a lot of eyes (and causing women to laugh) .

Now you can debate whether the impression it gives is the one you would want from your accountant, but that actually has more to do with you than them. Your worldview is beyond their control but, in a truly commoditised service business, they've shown themselves to be different and human.


Blogger Charles Edward Frith said...

I don't get it John. Book keeping is not funny either.

5:30 PM, April 03, 2008  
Blogger Robert said...

I'm with you Charles, it's a serious business with enoumous ramifications if you get it wrong.

7:06 PM, April 06, 2008  
Blogger Charles Edward Frith said...

Spit roast anyone?

5:54 PM, June 14, 2008  

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