Make Marketing History

The views of a marketing deviant.

Wednesday, July 02, 2008

The Power Of Discovery.

“If customers feel like they have discovered a brand themselves, they become much more loyal,”

Ray Kelvin - founder Ted Baker

That's because they haven't been on the end of broken promises or general disappointment. Loyalty is given by the customer. It's not captured by the business.


Anonymous Anonymous said...

Analogy with: If people feel like they have discovered or learnt something themselves as opposed to someone teaching them it, they feel a lot better about themselves!

5:35 AM, July 03, 2008  
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