Make Marketing History

The views of a marketing deviant.

Monday, April 27, 2009

No Claims Bonus.

The sign should obviously have read "Please do not touch. Even clean hands damage surfaces".

And all the others in the gallery did just that - or so I saw afterwards. But this was the first one I actually noticed. What I assume to be somebody's deliberate removal (damage) of one letter made it all the more noticeable.

The original notice delivers a message that goes unnoticed. The altered one is much more noticeable because it is visually haptic - you subconsciously feel it as well as read it.

If you just make claims, they'll be ignored. If you show them to be true, they won't be.


Blogger Robert said...

Isn't this also dependent on the age/character of the person who is being exposed to the 'rule'.

Personally I think they should allow people a little place to test out the 'claim' ... though if a Scouser does it and sees it to be true, they'll put their thieving little hands all over the bloody thing.

6:04 PM, April 28, 2009  
Blogger john dodds said...

That's fine, but then you're moving from the realm of pure communication to actual product sampling aren't you?

Not sure what age has got to do with it though. Please explain.

2:14 AM, April 29, 2009  
Blogger john dodds said...

This comment has been removed by the author.

2:14 AM, April 29, 2009  
Blogger Robert said...

This comment has been removed by a blog administrator.

3:48 AM, April 29, 2009  

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