Qualitative Research.
We are all customers.
We all know what we appreciate as customers.
We all know what we detest.
So why don't we treat our customers as we would wish to be treated?
posted by john dodds @ 1:35 PM
Make Marketing History
The views of a marketing deviant.
Tuesday, April 14, 2009
We all know what we appreciate as customers.
We all know what we detest.
So why don't we treat our customers as we would wish to be treated?
Make Marketing History
The views of a marketing deviant.
About Me
- Name: john dodds
Marketing/Business Consultant with background in public and private sector businesses in UK and US including most consumer media industries. E mail: jcdodds [at] gmail [dot] com
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8 Comments:
good point the Mr Dodds.. it actually is the same as when u posted about the use of jargon. What indeed is it that flips people to become robotic, or rude or something other then the one they are when they are good?
a lot of course has to do with two things, other people, and how they make u feel. change one and other follows.
glad you back posting!
Thanks Niko - I do believe the internet is a better place for it.
Because the quest for profit supercedes the quest for satisfaction?
Don't think so Rob - it's because management makes all its decisions inside the ivory towers of their offices - where there are no customers.
Similarly everyone can look at an expensive ad in the boardroom and think that's great - but will fail to consider that the audience won't be sat in rapt attention when it appears before them - because it's not central to their life.
bet howard gossage is turning in his grave that his shite is still not being understood after all these years..
Why so many marketers don't see the relevancy of the Golden Rule is immensely frustrating. Part of the problem with qualitative research is of course accountability aversion with decision-makers. It suits them better to view their customers through the lens of fundamentally flawed focus groups rather than through the cultural reality around them.
Well said fred and welcome back - where have you been? Aside from contributing to dodgy websites about happiness.
Ha! Work's kept me very busy so I haven't had much time to absorb and express in the blog sphere.
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