Make Marketing History

The views of a marketing deviant.

Monday, April 20, 2009

Differentiate By Being Better.

Q. Why are so many new products so bland and derivative?

A. So many companies are competing against each other with similar agendas. Being superficially different is the goal of so many of the products we see. A preoccupation with differentiation is the concern of many corporations rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.

source

3 Comments:

Anonymous niko said...

this blog really does remind me of carville and begala's writing and thinking..in a good way

4:44 AM, April 20, 2009  
Blogger john dodds said...

Not sure I understand why, but thanks.

4:45 PM, April 22, 2009  
Anonymous niko said...

brevity, simplicity and common sensical writing and thinking.

their first book especially( before they got all douche) reminds me of this blog, ..

1:51 AM, April 23, 2009  

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