CBS intend to advertise their fall schedule via pun-riddled laser imprint on 35 million eggs.
“It’s unlike any other ad medium in the world, because you are looking at the medium while you are using it,” says Bradley Parker of Eggfusion. So that's totally different from televison and print then.
CBS's marketing director ends the piece on this eggsasperating yolk by saying “I think it’s like you know good ideas when you see them." He clearly doesn't read marketing blogs or remember how quickly eggshells end up in the trash.