Make Marketing History

The views of a marketing deviant.

Saturday, July 22, 2006

Talk Me Through It

When it goes public next year, £13 million will accrue to the founder of TMTI. It started four years ago as a call centre providing expert product guidance to consumers befuddled by the manufacturers' jargon that goes with the overly complex products that I have referred to before.

It now also works with retailers and manufacturers to ensure that these problems don't emerge in the first place by helping to make products consumer-friendly. As founder Crispin Thomas puts it "It's just that people are not rocket scientists." That is something that marketers should never forget. And no, it doesn't mean they should be seen as easy to fool.

2 Comments:

Blogger Robert@iScatterlings.com said...

What an excellent service for the consumer. Had I known about this service, I'd have used it to solve many issues I had with mobiles, DVD players etc.

I think they need to raise their profile a lot more to catch the buyers who don't know they exist.

12:27 AM, July 23, 2006  
Anonymous Anonymous said...

^^ nice blog!! ^@^

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2:57 AM, March 28, 2009  

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