Marketing By OSMOSIS
There's a lot of talk and rehashing of concepts of social currency around the blogosphere lately. Theorising about ooze, particles and waves. I think the heat is getting to everyone. It's simply about insinuating your product/service into the consciousness of potential consumers who are open to having their life enriched by whatever it is you are providing.
Social currency can incorporate social awareness, can enhance social interaction, can insinuate you into consumers' social milieu. There are many ways to do it and many ways not to do it as I hope I've pointed out in my blogging so far, but let's not get too carried away with theory. It's just marketing by osmosis because
Operating Socially Makes Our Stuff Interesting Stuff.