Make Marketing History

The views of a marketing deviant.

Sunday, August 06, 2006

The Pink Dollar.

A piece in today's New York Times about the rise of rosé highlights a marketing angle somewhat different from that which I reported before. That was a physical product attribute, this is something far more ephemeral because apparently,

".. now, among a certain group of global style setters ordering rosé is a sign of being in the know. Dropping the name of a Provençal rosé like Domaine Tempier can be code for having recently frolicked in St.-Tropez or Cap d’Antibes, where rosé accompanies leisurely seaside lunches."

It may cost twice as much as allegedly superior non-french rosés, but it's not good taste that they're buying.

3 Comments:

Blogger Robert@iScatterlings.com said...

What price do you place on name-dropping?

12:20 AM, August 07, 2006  
Blogger Romerican said...

There are moments when articles such as this one in the Times remind me of People magazine. Only on the surface it appears to be a more elegant form of pointless star chasing.

12:07 PM, August 07, 2006  
Blogger Jennifer said...

Ahhh, well it's all coming together now and rose may be more than just a status thing... One of my favorite food blogs covered it on Aug 1 (restaurantgirl.com) and I am currently living in The Netherlands where they drink it by the gallons and have been for years - go figure!

2:03 AM, August 08, 2006  

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