Opposing Worldviews.

August 30, 2006
From the founder of the company partnering with Universal Music to provide music downloads for free on an advertising-funded site.

“Advertising is moving online at a huge speed. Whether it’s MySpace or YouTube, the internet is where young users get all of their content now,” said Mr Kent, who is also the former chairman and chief executive of Universal McCann, a media buying agency.


August 10, 2006
From the LA Times survey of the leisure habits of the same target audience (youth and twenty somethings).

"The survey, which asked a wide range of questions about entertainment consumption, highlighted the pervasive influence of television particularly on tween girls, a majority of whom reported that TV shows affected their dress, speech, music preferences or social activities. In addition, it found that a surprisingly high number of teenagers and young adults gleaned news from traditional media sources such as local television and network newscasts — for many through a sort of information osmosis as they absorbed news from programs their parents were watching."