Make Marketing History

The views of a marketing deviant.

Friday, September 22, 2006

Going To The Dogs.

Greyhound racing generally takes place in less than exotic stadia over here. Moreover, it faces a serious crisis in respect of recent media revelations about the euthanised fate of thousands of dogs once their racing days are over. I have very infrequently attended meetings and while I enjoyed them, I struggle to recognise any of the adjectives (such as pulsating) which assailed me from a recent TV advertisement.

Your promotion should accurately represent the average experience that a customer can expect because exaggeration only brings you customer dissatisfaction. If you're inclined to overstatement in your advertising, then you should be focussing on improving the offering rather than hoodwinking the public.


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