Make Marketing History

The views of a marketing deviant.

Sunday, September 03, 2006

Remarkable Isn't Enough.

A couple of months ago, I illustrated my definition of "remarkable" with the story of terminal cancer sufferer Jane Tomlinson who was planning to cycle across the United States.

Well yesterday she successfully rode in to Battery Park, New York and seemingly very few Americans noticed or were aware. A generous country, proud of can-do attitudes and tales of human endeavour against the odds was oblivious or disinterested and less money was raised for charity than on her previous rides.

If you ever doubted in this cluttered world that, regardless of how stunning your offering may be, you still have to work very hard to get noticed then this is the proof. Costnerian economics do not apply, marketing is not unnecessary puffery and remarkable isn't enough.

2 Comments:

Blogger echolalias said...

how's about this for a thought:

how does coca-cola not realize "coffee by coke" just makes my stomach turn?

9:34 AM, September 03, 2006  
Blogger Robert@iScatterlings.com said...

John,

Is it also a matter of "familiarity breeding contempt"?

Quite how anyone can be so blase' as to ignore such an incredible achievement by one so brave is beyond me, but it appears that short term memory is maybe to blame as well as the marketing /PR programme?

12:11 AM, September 04, 2006  

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