Remarkable Isn't Enough.
A couple of months ago, I illustrated my definition of "remarkable" with the story of terminal cancer sufferer Jane Tomlinson who was planning to cycle across the United States.
Well yesterday she successfully rode in to Battery Park, New York and seemingly very few Americans noticed or were aware. A generous country, proud of can-do attitudes and tales of human endeavour against the odds was oblivious or disinterested and less money was raised for charity than on her previous rides.
If you ever doubted in this cluttered world that, regardless of how stunning your offering may be, you still have to work very hard to get noticed then this is the proof. Costnerian economics do not apply, marketing is not unnecessary puffery and remarkable isn't enough.