Make Marketing History

The views of a marketing deviant.

Monday, September 04, 2006

Reality Check.

At a fabulous social event in the real world this weekend, I spoke of blogging with a number of old friends who were unaware of my participation. Some knew a little about blogging, some were ignorant yet interested, but none, as yet, were actively involved. They included high earners and quite a few geeks whose daily work revolved around IT systems but whose real life crucially did not. They have families and real social networks - they don't live their lives online.

Was this disheartening? Far from it. This is only the beginning - anyone getting into blogging today is still ahead of the game and should not moan about A listers etc. There are so many people yet to come to the party that, even as a neophyte, you can build exactly the voice you want for whatever purpose you want. Just make sure you live in the real world.

3 Comments:

Blogger 裸奔的牛氓 said...

hello man
you know chinese or not?

9:20 AM, September 04, 2006  
Blogger ann michael said...

I couldn't agree with you more, John.

Even though (literally) millions were blogging before us - we're still early adopters.

There is a lot more ground to cover and we're gaining valuable experience figuring this out for ourselves (not necessarily technically, but figuring out how blogging enhances business and relationships).

11:33 AM, September 04, 2006  
Anonymous Anonymous said...

great point john. it's nice to gain some perspective sometimes.

10:53 PM, September 07, 2006  

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