At a fabulous social event in the real world this weekend, I spoke of blogging with a number of old friends who were unaware of my participation. Some knew a little about blogging, some were ignorant yet interested, but none, as yet, were actively involved. They included high earners and quite a few geeks whose daily work revolved around IT systems but whose real life crucially did not. They have families and real social networks - they don't live their lives online.
Was this disheartening? Far from it. This is only the beginning - anyone getting into blogging today is still ahead of the game and should not moan about A listers etc. There are so many people yet to come to the party that, even as a neophyte, you can build exactly the voice you want for whatever purpose you want. Just make sure you live in the real world.