Make Marketing History

The views of a marketing deviant.

Monday, September 04, 2006

Reality Check.

At a fabulous social event in the real world this weekend, I spoke of blogging with a number of old friends who were unaware of my participation. Some knew a little about blogging, some were ignorant yet interested, but none, as yet, were actively involved. They included high earners and quite a few geeks whose daily work revolved around IT systems but whose real life crucially did not. They have families and real social networks - they don't live their lives online.

Was this disheartening? Far from it. This is only the beginning - anyone getting into blogging today is still ahead of the game and should not moan about A listers etc. There are so many people yet to come to the party that, even as a neophyte, you can build exactly the voice you want for whatever purpose you want. Just make sure you live in the real world.


Blogger 裸奔的牛氓 said...

hello man
you know chinese or not?

9:20 AM, September 04, 2006  
Blogger ann michael said...

I couldn't agree with you more, John.

Even though (literally) millions were blogging before us - we're still early adopters.

There is a lot more ground to cover and we're gaining valuable experience figuring this out for ourselves (not necessarily technically, but figuring out how blogging enhances business and relationships).

11:33 AM, September 04, 2006  
Anonymous Anonymous said...

great point john. it's nice to gain some perspective sometimes.

10:53 PM, September 07, 2006  

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