Perfume: The Story Of Product Development.
For their own personal edification, two perfumiers created fifteen perfume essences to replicate the aromas of their favourite book Perfume: The Story of a Murderer. These recreate such odours as "a beautiful virgin pitting plums" and "the scent of supernatural charisma" not to mention "the sordid stench of Parisian alleys" but only two of them bore any relation to existing commercial scents.
However, product development rooted in passion is a powerful thing. So, with the book headed for the screen and the fragrances being sold through Thierry Mugler in a very limited edition of 400 coffrets (£380 in UK, $700 in US), the reaction from the public has been so great that two of the more unconventional creations are rumoured to be in line for a commercial incarnation.
In the words of creator Christophe Laudamiel "People are scared of their sense of smell, not used to using it." Or maybe, as in so many businesses, the incumbents prefer an easy life to one of educating and enlivening their customers.
Update: Coincidentally, Seth and Hugh make related points.