Make Marketing History

The views of a marketing deviant.

Thursday, December 14, 2006

Great Name, Shame About...

You will be surprised to learn that Smittens is not the collective noun for my female blogging admirers. It is, in fact, a very good name for this product.
Well, it is a great name IF you understand what the product is and IF it's something people would want. The former isn't obvious from the above image on the front page of their website, while the latter would be more apparent to people if this "serving suggestion" were adorning the front page rather than being hidden a less-than-obvious click away.

The marketing mix is just that and a great name is but a small part of it.



Anonymous ann michael said...

Where do you find these things? What a perfect name! Wish I found these a week ago, I'd be ordering some for Christmas.

8:12 AM, December 17, 2006  

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