Vive La Difference?
Les Vins de Bordeaux offers a ready-made nationalistic debate for all those bloggers at Le Web 3 in Paris.
In the face of falling demand in an oversupplied market that is being shaken up by new marketing approaches, the burghers of Bordeaux offer us this incisive customer-focussed poster campaign.
Some Offer You Just A Drink.
Others Offer You A Chateau.
Nice to know, but I can't drink a chateau!