Vive La Difference?
Les Vins de Bordeaux offers a ready-made nationalistic debate for all those bloggers at Le Web 3 in Paris.
In the face of falling demand in an oversupplied market that is being shaken up by new marketing approaches, the burghers of Bordeaux offer us this incisive customer-focussed poster campaign.
Some Offer You Just A Drink.
Others Offer You A Chateau.
Nice to know, but I can't drink a chateau!
posted by john dodds @ 3:23 AM
2 Comments:
Hey,
Read the "Marketing is not" over at Rob's.
Came over to read some more where that came from.
Just out of curiousity: why can't you drink a chateau? Is it
a) because the circonflexe is missing?
b) because château means castle and/or vineyard?
c) because you don't drink at all?
d) All of the above?
To quote marlon - le terroir, le terroir!
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