Make Marketing History

The views of a marketing deviant.

Tuesday, December 12, 2006

Vive La Difference?

Les Vins de Bordeaux offers a ready-made nationalistic debate for all those bloggers at Le Web 3 in Paris.

In the face of falling demand in an oversupplied market that is being shaken up by new marketing approaches, the burghers of Bordeaux offer us this incisive customer-focussed poster campaign.

Some Offer You Just A Drink.

Others Offer You A Chateau.

Nice to know, but I can't drink a chateau!


Blogger Genilimaa said...

Read the "Marketing is not" over at Rob's.
Came over to read some more where that came from.
Just out of curiousity: why can't you drink a chateau? Is it

a) because the circonflexe is missing?
b) because ch√Ęteau means castle and/or vineyard?
c) because you don't drink at all?
d) All of the above?

1:36 PM, December 15, 2006  
Blogger john dodds said...

To quote marlon - le terroir, le terroir!

6:38 AM, December 16, 2006  

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