Make Marketing History

The views of a marketing deviant.

Saturday, January 20, 2007

Show Ze The Money.

Amidst the head-long rush to monetise, people often forget that what they're actually doing is pimping their audience's goodwill.

That's something much more profound than mere eyeballs and in this recent interview about his inevitable progression from computer to larger screen, Ze Frank nails it

"How do you value an audience who, when I ask them to dress up their vacuum cleaners, send in 1,000 pictures in 20 hours?”

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