Madison Avenue RIP.
“We never know where the consumer is going to be at any point in time, so we have to find a way to be everywhere. Ubiquity is the new exclusivity.”
“No one wants to annoy the consumer. However, there are many annoying ads that sell products, and it’s very difficult to tell what annoys one consumer and what pleases another.”
“We’re always looking for new mediums and places that have not been used before — it’s an effort to get over the clutter, But, I guess we end up creating more clutter.”
About half the 4,110 people surveyed last spring by Yankelovich said they thought marketing and advertising today was out of control.
Four quotes from a New York Times article that illustrates what's wrong with marketing.