5 Ways To Improve Your Podcast Please.
What is it about me and podcasts? I get infuriated, leave them alone for a while and return only to get infuriated again while picking up some interesting insights along the way. But the return on my time investment is really questionable.
There's lots of talk about how these new media are just that - new and evolving - but I'm not sure that I can accept the common analogy of early radio and TV. Those had the advantage of being the only media in town, but today we are far more easily distracted and far less likely to make an effort for less than perfect broadcasts. I'm clearly less tolerant than my forefathers who were bewitched by the cathode ray or the throbbing transistor and I don't like it when basic common sense is neglected.
You're capturing good stuff but you want me to listen to a podcast about business issues and yet you don't produce your podcast in a business-like way. The following are no-brainers which too many for my liking seem to neglect.
1) Pre-prepare your opening and make it short! Really short.
2) Highlights - it's fine by me to put a brief written blurb which I can read before I click "play" but I don't appreciate the misleading false-start of edited audio highlights at the front of your cast.
3) Lose the end gush - just say thankyou and stop the tape - I neither need nor want to hear your gushing.
4) Tag - if you insist on producing a long show (over 5 minutes) then make it easy for me to browse and dip into areas which really interest me.
5) Less is more - edit, edit, edit.