Strangers On A Train.
Overhearing a phone conversation somewhere else in the carriage, I was struck by the assertion that "I don't mind paying if I get what I want."
Marketers should realise when push comes to shove just how many customers think like that.
2 Comments:
I do :-)
Yes. Completely agree. Unfortunately many companies decide it is easier to actually to try to coerce, trick and/or bribe people into buying their product or service rather than actually adapt their product or service into something that the customer truely wants. ;) Therein lies the opportunity for many entrepreneurs...
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