Make Marketing History

The views of a marketing deviant.

Monday, January 22, 2007

Strangers On A Train.

Overhearing a phone conversation somewhere else in the carriage, I was struck by the assertion that "I don't mind paying if I get what I want."

Marketers should realise when push comes to shove just how many customers think like that.

2 Comments:

Anonymous ann michael said...

I do :-)

3:20 PM, January 22, 2007  
Anonymous Sean said...

Yes. Completely agree. Unfortunately many companies decide it is easier to actually to try to coerce, trick and/or bribe people into buying their product or service rather than actually adapt their product or service into something that the customer truely wants. ;) Therein lies the opportunity for many entrepreneurs...

2:32 AM, January 23, 2007  

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