Make Marketing History

The views of a marketing deviant.

Wednesday, February 28, 2007

Strangers On A Train 2.

Overhead on another train.

"That's what's good about taking a client out for a game of golf. You've got their undivided attention for four hours."

Well you better be telling them a good story or those hours will really drag for them. Attention is not what you want - if you've got a good story you'll attract attention.

4 Comments:

Blogger Robert@iScatterlings.com said...

But I have been told that deals do not get done at the golfcourse.

Right?

9:49 AM, March 01, 2007  
Blogger Ron Elizondo said...

I agree with you John, undivided attention might last a split second or might last an entire lifetime, the real "spot" to nail is having a compelling enough story to make the audience move forward and take some kind of action.

Keep it up,
Ron E.
http://www.brandcurve.com

5:57 PM, March 02, 2007  
Blogger superclosetnerd said...

I thought I'd share a neat site I found when I dug deep into a search engine the other day. This is good when you really start looking around. A hidden gem really. But I digress.. here - golf school

9:12 AM, March 12, 2007  
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12:19 PM, March 20, 2007  

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