Optimal Search Engine Optimisation?
In order to optimise search engine results, the received wisdom is to write headlines in searchable formats with an emphasis on the first word and an avoidance of puns and humour. Oops!
Today, therefore, I have changed my headline style. Doesn't it just reach out and grab your attention? I'm sure my readership will snore - I mean soar!
Search engine optimisation makes sense, but whose attention will you attract? Do you want to optimise the effectiveness of automated search engines or do you want to optimise the people who find you?
As in all marketing, you have to strike a balance between being oblique and thus failing to attract the browsing masses (in every sense) and exuding a personality that evokes a stronger reaction whether that be positive or negative.