Make Marketing History

The views of a marketing deviant.

Saturday, March 10, 2007

Blogging Yields Movie Gold.

The causality is surely undeniable - I attend and write about a preview of 300 and it tops the US box-office. I attend a preview of the spectacular Sunshine last night



and it makes headlines today.



I think that's what you call awesome ROI!

4 Comments:

Blogger Robert@iScatterlings.com said...

or happenstance or fluke or luck or how much did you pay the Express?

1:06 PM, March 12, 2007  
Blogger Amelia said...

Very funny!
I have been thinking a lot about brands and blogger out reach strategies. How did Fox approach you about the screening? Interested in getting your thoughts

12:09 PM, March 13, 2007  
Blogger john dodds said...

Hi Amelia - wheels within wheels. My friend Gia who I met via blogging has been running the Sunshinedna website/blog throughout the production of the film.

6:56 AM, March 25, 2007  
Blogger john dodds said...

Any more questions feel free to email me.

6:56 AM, March 25, 2007  

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