Foot In Mouth Disease.

We live in interesting times when two chief executives air policy issues on a blog. Steve Easterbrook, Chief Executive of McDonalds UK has been following the Innocent blog debate that I mentioned earlier and has weighed in with a lengthy comment describing their eco-friendly policies and commitment to healthy food. This is all good and much needed in light of the rabid nature of some of the hostile comments, but I wonder if he reveals rather too much of his mindset in his closing line.

Having said all this, back to the innocent trial. At the end of the day, our customers will decide on whether this is a good idea.

Translation - we make the decisions, not Innocent and if the sales aren't sufficient our commitment to healthy drinks will end.