Make Marketing History

The views of a marketing deviant.

Thursday, May 31, 2007

It's Not Just The Technology.

Microsoft's announcement of the Surface computer has come in a week when I've been assailed with reports of the risk of neck and spinal damage associated with the poor posture that laptop computers promote.

Touchscreen interaction is exciting (as Jeff Han has shown here). But isn't this a case of geeks thinking this will facilitate our desk-bound work so it belongs in a table when perhaps making it a wall-mounted device would have been ergonomically and physiologically smarter? If you're going to disrupt your market, then why not really disrupt it?

2 Comments:

Anonymous ann michael said...

Ah, but once they have it on a "surface" the next generations will come. Maybe the table top is a bad idea, but the fact that it exists at all is the first step!

6:27 PM, May 31, 2007  
Blogger kaylen said...

well it depends where the surface is. if they're first appearing in restaurants, etc... i guess that feature with the interactive bubbles (when you set down your drink on the surface) was technology too good to forfeit for posture.

not all tables are by a wall, and having something stand up in the center would be obnoxious. for them it makes sense, anyway.

8:37 PM, June 01, 2007  

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