One World Everybody Eats.
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By encouraging people to savor the meal, Ms. Cerreta is attempting to help people see the value of food as more than a mere consumable but rather, as a glue and a catalyst for healthy people, relationships and communities.
There are lessons here for much larger businesses in terms of focussing on customer value, building loyalty around social activities and about standing for something. This is about much more than just serving food.
1 Comments:
Nice one John. I've been rattling on about this in various shapes and forms including to Johnnie Moore yesterday, that we need to take wealth creation as the culmination of all efforts out of the well creation model. Then, I believe, the wealth creation will take care of itself.
Alas as the FT puts it so well. We live in Financial Times.
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