Make Marketing History

The views of a marketing deviant.

Thursday, October 25, 2007

One World Everybody Eats.

An intriguing combination of the "pay what you will" pricing of the new Radiohead album and the general desire to eliminate waste is to be found at the One World Cafe in Salt Lake City where everybody chooses how much they want to eat and pays according to how much they think the meal was worth. But it's not that simple.

By encouraging people to savor the meal, Ms. Cerreta is attempting to help people see the value of food as more than a mere consumable but rather, as a glue and a catalyst for healthy people, relationships and communities.

There are lessons here for much larger businesses in terms of focussing on customer value, building loyalty around social activities and about standing for something. This is about much more than just serving food.

2 Comments:

Blogger Charles Frith said...

Nice one John. I've been rattling on about this in various shapes and forms including to Johnnie Moore yesterday, that we need to take wealth creation as the culmination of all efforts out of the well creation model. Then, I believe, the wealth creation will take care of itself.

Alas as the FT puts it so well. We live in Financial Times.

4:44 AM, October 30, 2007  
Blogger Polly said...

Dispute shakes up One World cafe

11:55 AM, November 10, 2008  

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