Make Marketing History

The views of a marketing deviant.

Friday, March 07, 2008

Tribal Gatherings.

To reposition themselves from dusty department store to modern retail destination, Selfridges has often hosted art exhibitions. In their Oxford Street basement, you can currently find an exactitudes show featuring Ari Versluis's photographic documentation of group identities.

This time they've extended the idea into their merchandising.

That's joined-up marketing.


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