Under Old Management.
People like change. They like dynamism. They don't want boring, but they also like reassurance that what they're getting is different but the same.
posted by john dodds @ 6:38 AM
Make Marketing History
The views of a marketing deviant.
Monday, July 21, 2008
People like change. They like dynamism. They don't want boring, but they also like reassurance that what they're getting is different but the same.
Make Marketing History
The views of a marketing deviant.
About Me
- Name: john dodds
Marketing/Business Consultant with background in public and private sector businesses in UK and US including most consumer media industries. E mail: jcdodds [at] gmail [dot] com
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7 Comments:
People loathe change in my experience , unless its something like get the old London buses back or something.
I love change which is why I've decided never to read this blog again.
You'll be back.
In my experience, people like the 'idea' of change but only if it doesn't negatively affect their comfort zone in any way ... in other words, they don't like the realities of change very much at all.
We're all hypocrites which is why so many people stay in jobs/industries they dislike because [excluding issues like pay and security etc] they live by the mantra of 'better the devil you know' ..
Isn't that what I said?
Come on Dodds, I'm in advertising - we always repeat what we've just been told then charge you for it - which is why I'd like US$10,000 deposited into my account by end of play GMT time please.
"Same but different" ... another Yoda type bollocks phrase muttered by too many advertising/marketers, ha!
"Different but the same" being subtly different.
So would I be correct if I said 'John Dodds and perverts are different but the same?' :)
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