Make Marketing History

The views of a marketing deviant.

Wednesday, July 09, 2008

Is Improvement Something To Shout About?


Is improvement something to shout about or is it simply what your customers should and do expect? If you're going to boast about an award, shouldn't you ensure that it's an award that will impress? More importantly, won't it be the customers themselves who decide if it's been a significant improvement and give you their personal loyalty award?

But very appropriate that it's improvement number 2.

7 Comments:

Anonymous Andrea said...

ROFL you've got to be kidding me, I love those toilets in random shopping centres that have their awards hanging somewhere outside on a wall, we were voted toilet of the year 200x and then voted best toilet I don't know where...It's a toilet, don't tell me you were voted as best toilet EVAR somewhere, just in case I go in and find it in a poor state, "users" if I can call them that will literally ***s on your award.

Also, improvement no. 2? What was no. 1 then?

1:10 PM, July 09, 2008  
Anonymous Andrea said...

Oh and yes, I can speak English, that 'evar' was just emphasis!

1:11 PM, July 09, 2008  
Blogger john dodds said...

sure it was.

1:26 PM, July 09, 2008  
Blogger Cynical Rob said...

Too often, brand/product improvements are so small that they serve no benefit to the end user [consumer/customer] because their purpose for creation was to fulfill the companies 1950's marketing philosophy of 'always have new news' and/or exploit the wave of brand/product popularity, ala iPOD.

Jesus I've only been working with techno-gods a couple of weeks and they've already managed to alter how I communicate. There's not even any swearing. Help Me Now!

5:05 PM, July 09, 2008  
Blogger john dodds said...

You even toned down your blog language - but I know we can rely on your partners to remedy that.

12:52 AM, July 10, 2008  
Anonymous Anonymous said...

I suppose it depends how bad the toilets were before.

If theres an award to be gained from having a decent Khazi then it must be good thing, especially when youre caught short on the 18.15 to Tonbridge !

I dont mind being told my throne to be's award winning- just as long as it is when you have to use it!! ;-)

8:45 AM, July 15, 2008  
Blogger iScatterling said...

Have bog will travel?

10:17 AM, July 16, 2008  

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