Damien Hirst Marketing.
Today at Sotheby's preview of the big Damien Hirst sale, I noticed that many of the encased pieces such as "Here Today, Gone Tomorow" (pictured above) were bigger than ever. It was interesting then to read Hirst's words in the catalogue.
The horror is them getting thrown away, for any artist I think. You want your work on the wall for people to see. I think that's one of the reasons I put boxes around things, so that you can't fit it in the loft/attic.
Does your product/service have a box?