Inside Out Or Outside In?
Interesting that the cover asks "Can America withstand the world's thirst for oil?" rather than consider the unsustainable reality of one country consuming 25% of the world's oil as the source of the problem.
Marketing is not just about looking outwards. Even if something changes in your external environment/market/category, you should never forget to look within.
posted by john dodds @ 6:04 AM
3 Comments:
Interesting indeed: it's an incredibly insular thing to say. I feel almost embarrased for the editor that wrote that.
Especially as the tenor of the article is a little more worldly than that.
Don't you know ... America IS the World, except when it's someone elses fault!
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