Make Marketing History

The views of a marketing deviant.

Monday, September 01, 2008

Inside Out Or Outside In?


Interesting that the cover asks "Can America withstand the world's thirst for oil?" rather than consider the unsustainable reality of one country consuming 25% of the world's oil as the source of the problem.

Marketing is not just about looking outwards. Even if something changes in your external environment/market/category, you should never forget to look within.

3 Comments:

Anonymous Antony Mayfield said...

Interesting indeed: it's an incredibly insular thing to say. I feel almost embarrased for the editor that wrote that.

10:59 AM, September 01, 2008  
Blogger john dodds said...

Especially as the tenor of the article is a little more worldly than that.

4:14 PM, September 01, 2008  
Blogger Rob @ Cynic said...

Don't you know ... America IS the World, except when it's someone elses fault!

2:11 AM, September 02, 2008  

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