Make Marketing History

The views of a marketing deviant.

Sunday, September 14, 2008

Recombinant Culture?

The mela is a multicultural celebration that is "all about bringing communities together and understanding different cultures." I have attended some which featured the food of many lands as well as their music and dance. Today's fitted that bill too, but its unique apogee was an attempt to bring communities together via that renowned multicultural phenomenon - the Abba tribute band.

Frida's developed a Scottish accent and Agnetha has, well, just developed. But worse than that, they just remind me that imitation is not all that flattering. The mash-ups and collaboration of web 2.0 are great if leading to improvement, but a recent return visit to the Cans Festival suggests that dilution is the more likely outcome. It takes more than effort to be original.


Anonymous Anonymous said...




7:34 AM, March 21, 2009  

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