Have You Heard the One About Differentiation?
I read this in an unlinked article about the threat that online plagiarism presents to comedians' live performances.
The secret is to be unique so that they can't steal from you: "That's what comics should think about: it's not the jokes; it's about themselves. It's about your personality. They can't appropriate "you".
I'm sure you can see that the marketing punch-line writes itself.