"My customers will be happy I've been honest with them." "I own my shelf-space and I can do anything I want with it." "I don't work, I just play all day long."
More wisdom than you'll get from any marketing conference.
a great store i d love to pop in. and he s been to happy camp, too :)
but seriously, i like the concept. makes me think of pop as special treat having quality -- instead of something unhealthy, omnipresent and generic in a plastic bottle or can to pour down.
oh, and i especially like "My customers will be happy I've been honest with them". true words of wisdom, i suppose.
Marketing/Business Consultant with background in public and private sector businesses in UK and US including most consumer media industries.
E mail: jcdodds [at] gmail [dot] com
1 Comments:
a great store i d love to pop in. and he s been to happy camp, too :)
but seriously, i like the concept. makes me think of pop as special treat having quality -- instead of something unhealthy, omnipresent and generic in a plastic bottle or can to pour down.
oh, and i especially like "My customers will be happy I've been honest with them". true words of wisdom, i suppose.
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