Make Marketing History

The views of a marketing deviant.

Tuesday, November 03, 2009

Trust.

Today’s technology seems to threaten the sort of recurring and stable reciprocity that is the building block of trust.

That's the final sentence from a piece in today's New York Times about online hook-ups, but it uses all the adjectives that marketers should be double-checking. Marketing is not about conversations, it's about the quality and nature of the conversations you have and when you have them.

2 Comments:

Blogger Charles Frith said...

Markets are not conversations. They are conversational :)

5:05 PM, November 03, 2009  
Blogger john dodds said...

Somebody said that to me yesterday.

2:33 AM, November 04, 2009  

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