When is authentic too authentic?
Budget supermarket chain Lidl decided to crowd-source its advertising via customer tweets. Not a bad idea, but my photo reveals that not all people are copy editors.
Would correcting the grammar have undermined the authenticity? Does reproducing the error suggest a lack of attention to detail and reflect badly on the brand? It's a judgment call.
Lidl apparently decided it's OK to leave the comment to stand on its own merits. Or did they?