Make Marketing History

The views of a marketing deviant.

Thursday, September 11, 2014

Parents Know Best?


Why focus your marketing on a single brand when you can dilute it with a second? Because it will play well in the board-room where they strangely believe that customers care about brands and will be reassured by your corporate logo. Especially in a communication that emphasises a heritage from which you were absent for 181 years.

1 Comments:

Blogger eaon pritchard said...

Pet peeve of mine also. They spoiled the marmite ads in the same way.

4:42 PM, October 02, 2014  

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