The Pink Dollar.
A piece in today's New York Times about the rise of rosé highlights a marketing angle somewhat different from that which I reported before. That was a physical product attribute, this is something far more ephemeral because apparently,
".. now, among a certain group of global style setters ordering rosé is a sign of being in the know. Dropping the name of a Provençal rosé like Domaine Tempier can be code for having recently frolicked in St.-Tropez or Cap d’Antibes, where rosé accompanies leisurely seaside lunches."
It may cost twice as much as allegedly superior non-french rosés, but it's not good taste that they're buying.
posted by john dodds @ 1:37 PM
3 Comments:
What price do you place on name-dropping?
There are moments when articles such as this one in the Times remind me of People magazine. Only on the surface it appears to be a more elegant form of pointless star chasing.
Ahhh, well it's all coming together now and rose may be more than just a status thing... One of my favorite food blogs covered it on Aug 1 (restaurantgirl.com) and I am currently living in The Netherlands where they drink it by the gallons and have been for years - go figure!
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