Retroviral Marketing.
Emily's comment elsewhere led me to her site and this clever piece of marketing.
![](http://photos1.blogger.com/blogger/7089/2210/320/carad.jpg)
Tapping into already interested prospects like this is at the heart of all our marketing efforts. It seems to me that there must be a way that the web can automate this sort of reverse viral approach. It's similar to the Amazon recommendation ethos, but a little more subtle I think.
Regardless of that, we can all learn from the way this marketer has made his product remarkable: firstly by separating it from the mass of other used cars on the lot or featured in pages of ads and then by harvesting the power of personal recommendation.
As I have written before, casting where the fish are doesn't have to mean casting where everyone else does.
1 Comments:
Love your name for it!
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