Make Marketing History

The views of a marketing deviant.

Friday, December 22, 2006

Don't Ask!

My view of the UK as an essentially secular country was confirmed by the startling revelation earlier this week that only 2.6 million people (6% of the adult population) attend Church of England services on Christmas Eve or Christmas Day.

Yet, today, a statistically significant poll reported that 47% of people said, when asked that they would probably do so this year!

Have you finalised your research budgets for next year?


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