Make Marketing History

The views of a marketing deviant.

Thursday, July 05, 2007

Socially Aware Marketing.

Some weeks ago I brought you the story of the very busy office that was doing its business no favours by not being socially-minded and suggested that a more charitable approach would yield dividends for them.

Now through the wandering lens of the magnificent funkypancake, here's proof of the because effect in action in Islington.

£700 raised for a children's hospital, but how much more raised in goodwill for his business?


Blogger kaylen said...

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8:23 AM, July 06, 2007  

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