Make Marketing History

The views of a marketing deviant.

Wednesday, February 27, 2008

Boxing Clever.

What do you enjoy most? A single sandwich or unpacking a hamper? An individual present or the multiple excitements of a Christmas stocking/pillow?

That's the thinking behind the MatterBox that I receieved a few weeks ago. Crammed full of a remarkable number of items, this collaboration beween Artomatic and the Post Office is about much more than the stuff.

It recognises that if you stimulate a sense of exploration and discovery (in this case by turning free samples into an event), then you get a far more engaged reaction than that of the recipient of a single item.

Photo: mark simpkins


Blogger Jamie Coomber said...

I kept meaning to write about this but forgot! I received a Matter box a couple of weeks ago and I have to agree with you John, it did give me a little of that "it's Christmas!" feeling for a short while....or maybe that was just the Play-Doh ;-)

5:52 AM, February 27, 2008  

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