Make Marketing History

The views of a marketing deviant.

Friday, July 11, 2008

Change Happens.

I recently heard an Australian resident of the UK interviewed on the radio. She was being asked about healthcare, but her comments apply to many other areas and many other organisations here and elsewhere.

This country is so wary of change. It seems to analyse everything to death and never do anything.

Analysis is good, doing something is better.


Blogger Robert said...

I actually think the issue that is driving this Aussie's view of the UK Healthcare is our lack of desire to take on responsibility.

We have become a 'work-to-rule' employee generation ... meaning anything that could/should improve situations/outcomes tend to get shunned in favour of process and structure or - quite often - the desire for an 'easy life'.

The UK healthcare industry may be a victim of this sort of attitude, but it is happening in many companies/industries throughout the World and it could be - like Macca's - because organisations don't want people doing/affecting multiple outcomes because then they may end up having to pay them more money for their added skills/value.

This kind of constrictive vision is killing business and it makes me laugh when I hear companies banging on about how they encourage their staff to try stuff when the reality is generally the opposite.

We need a fundamental shift in attitude both from a company and employee perspective ... because the opportunities that get lost because of this 'talk don't do' philosophy [from greater efficiency to corporate liberation and everything inbetween] is devolving the World we live in - and when the East's development is moving faster than superman, that's a dangerous place to be,

5:58 AM, July 14, 2008  
Blogger john dodds said...

Wow, California has certainly stirred you up. I agree of course, and would add that since "doing new stuff" has become easier, the constrictive thinkers are going to get a shock.

Of course, in the public sector, that's not going to help.

1:52 PM, July 14, 2008  

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