Make Marketing History

The views of a marketing deviant.

Sunday, November 15, 2009

Have You Heard the One About Differentiation?

I read this in an unlinked article about the threat that online plagiarism presents to comedians' live performances.

The secret is to be unique so that they can't steal from you: "That's what comics should think about: it's not the jokes; it's about themselves. It's about your personality. They can't appropriate "you".

I'm sure you can see that the marketing punch-line writes itself.


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