Make Marketing History

The views of a marketing deviant.

Thursday, September 04, 2014

When is authentic too authentic?

Budget supermarket chain Lidl decided to crowd-source its advertising via customer tweets.  Not a bad idea, but my photo reveals that not all people are copy editors.

Would correcting the grammar have undermined the authenticity? Does reproducing the error suggest a lack of attention to detail and reflect badly on the brand? It's a judgment call.

Lidl apparently decided it's OK to leave the comment to stand on its own merits. Or did they?


Blogger Charles Edward Frith said...

I like it. Slick advertising is so passée.

8:37 AM, September 08, 2014  

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