Make Marketing History

The views of a marketing deviant.

Saturday, September 23, 2006

It Never Rains.

As if advertising downturns were not bad enough news for the online world, it appears that click fraud is about to become an even bigger story. Lack of public confidence in your business is the worst marketing you can have - as we may be about to see. Meanwhile television seems to be stubbornly popular (as in more popular than ever before). It's funny how new paradigms are never what many people would have you believe.

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