Make Marketing History

The views of a marketing deviant.

Wednesday, September 27, 2006

Shared Experience.

A football coach recounted how the shared experience of socialisation in the dressing room had bonded the team in a way which the previous regime's policy of nights out had failed to do.

His explanation for this has resonance for any organisation's internal and external relations - "when you all drink together you act like friends, but you're really just telling lies to each other."


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