Make Marketing History

The views of a marketing deviant.

Friday, March 02, 2007

Is Dave Gorman, Dave Gorman?

The inimitable Dave Gorman nails it when he explains his reasons for not cashing in on the "copycat" offers that followed the success of his initial breakthrough show "Are you Dave Gorman?"

"Maybe I'd be living in a bigger house right now if I'd taken the shilling and sold that version of myself to the world but I doubt I'd be very happy and I doubt I'd be very employable either. You could hardly convince an audience you had another true story to tell them if you'd spent two or three years obviously pretending to be something you're not."

Authenticity is not an add-on feature. It comes from within.

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